Business Development Manager – Pune & PCMC | Astral Adhesives

June 6, 2024
Full Time Permanent
Application ends: July 31, 2024
Apply Now
Deadline date:
July 31, 2024

Job Description

Job Purpose

  • To generate the pull of the products from the users by creating awareness on the features & specifications of products
  • Establishing brand positioning in the market through promoting the USPs of the brands over the competitor brands
  • Developing the loyalty with the users for repeating the purchase and thereby creating tertiary visibility through loyalty programs

Key Responsibilities

Market Development

1. Market Development of company’s products and enhancement of sales through various marketing initiatives/drives

2. Driving Marketing Initiatives like- Counter meet, user meet etc.

3. Business development through market visit at Retailers/End Users/site

User & Influencers Development

4. User Development of Key Outlets

5. End Users’ Development through trainings as well as product application trials.

6. Influencers connect on product specifications

7. Assistance to Sales team/Retailers/End Users etc. for solving market

related issues like- product, product quality and application at user and site level.

Key retailers development

8. Connecting with key retailers for working on their users development.

9. Driving focus product sales at key retailers.

10. Executing retailers specific needs based activity for User conversion.

Training & Development

11. Providing training to sales officers & end users (Product Knowledge /Application Training / Planning & Implementation of Market Development Module / Conducting User Development Meets)

12. Joint working with sales officers to identify the concern areas and take corrective action for development on market development areas.

Launching & Promotion of new Products

13. Launching of products: Driving of end user connect program.

14. Promotion of new products/applications as per new product launch module

15. Providing market & users feedback of new launches

Market Research

16. To conduct market research and collect systematic feedback from users| retailers| team as per module

17. To generate market intelligence and track competitors activity.

Related Jobs